Design Architect: MAHMUDUL ANWAR RIYAAD, MAMNOON MURSHED CHOWDHURY, DANIEL HAQUE

“Qrius” is a young contemporary retail clothing brand of Dhaka, Bangladesh. As the name suggests, the vision of the brand is to establish innovative fusion fashion-ware for the mid to high tier customer base.
Given the opportunity to design the flagship outlet for this brand, located in the most happening shop-ping strip of the country’s capital, opened doors for opportunities in rethinking the concept of interior spaces for fashion brands in the local context.
The Qrius flagship outlet was conceptualized as a place where ethnicity is juxtaposed with international shopping experience, interlaced with the core philosophies connected to the process of designing and weaving fashionwear while keeping the consumer interest focused on the presented canvas. The intricate detailing not only serves as a backdrop for curated selection of products but also, in making knowledge of ethnic clothing history and its future perceptible to their patrons.
This 25,000 sqft exclusive flagship store is comprised of 5 floors. Each floor has multiple sections to keep out the monotonous.
When ethnicity meets international diversity, the space can reflect the simplicity within grandeur as portrayed through our effort in making “Qrius” truly curious
This project was awarded as an honorable mention in retail category in Asia-Pacific Space Designers Association (APSDA) Awards 2021.

Associates name: Arifuzzaman Khan (UAP Alumni), Sheikh Mohammad Hasib Rehan (UAP Alumni), Mazhar Uddin Ahmed Chowdhury (UAP Alumni)
Company Name: DWm4 Intrends Ltd.
Other Consultants Name: Subrata K Das (Electrical Designer)
Photographers Name: Maruf Raihan
Status of the Project: Completed
Project Area: 25,000 sqft.